A heritage tea brand returns to the shelf
Repositioning and packaging logic for a 40-year-old brand losing to imported rivals.
Work
Proof is on its way. Thinking isn't.
Northline Studio is publishing its first client case studies soon. Until then, these are labeled concept projects: full strategic explorations for real business situations, built to show how we think — not claimed client results.
Project list
6 projects shown.
Clarity for a fintech onboarding flow
Six screens rebuilt around one question: what does the user need to know right now?
A booking flow that fits a climbing gym
WordPress-plus-custom build replacing three tools with one staff screen.
Naming a farm-to-table delivery service
A name, voice and label system for a produce box competing on attention, not price.
An NGO's annual report, reread
Turning 120 dense pages into a web report people finish — and cite.
Static marketing that loads anywhere
A dependency-free frontend for a service business whose audience dials in on flaky connections.
Want one of these to be yours?
Concept projects are how we work before proof exists. Bring a real situation and you get the same treatment.
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